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What’s the story, Joe? The theme. The narrative. Ya gotta keep people reading, Joe, simple as that. Keep them engaged. You’re a regular Joe but sometimes ya gotta be bold, italicized, do somethin funky with serifs. Keep people reading, make ‘em pay attention. They gotta follow ya thru hell ’n’ high water, thru good times ‘n’ bad, thruthicknthin.
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